Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Podcasting since 2025 • 15 episodes
Follow the Feeling: Brand Builder
Latest Episodes
Daily Dose (Bonus) | Setting a Work-Life Destination | How to Ace Change to be Future Ready (Subscriber-only)
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster tha...
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14:31
Daily Dose (Bonus) | Finding Your True North | Work-Life Destination to be Future Ready (Subscriber-only)
In this episode, we dig into how navigating your career is like driving a car – you need a clear destination to avoid burning fuel but going nowhere. Inspired by the Brand Builder Lab newsletter, this discussion on why the secret to...
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Season 1
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Episode 15
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5:08
Daily Dose (Bonus) | Brand Strategy That Doesn't Suck | How-to Guide (Subscriber-only)
In this episode, we tell you why being safe, boring, or bland as a brand is a common mistake, and how to avoid creating a brand strategy that lacks emotional connection. We'll discuss the following:Brand strategy often h...
Subscriber Episode
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Season 1
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Episode 14
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11:13
Daily Dose (Bonus) | 3 Personal Branding Approaches | Getting Future-Ready for the Multiverse | Subscriber-only
In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine. With more than 1,000 new people surpassing the one-million-follower mark on social media each month, and over ...
Subscriber Episode
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7:37
Daily Dose (Bonus) | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy | Subscriber-only
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives mark...
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Season 1
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Episode 10
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6:57
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