Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Episodes
12 episodes
Daily Dose (Bonus) | 3 Personal Branding Approaches | Getting Future-Ready for the Multiverse | Subscriber-only
In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine. With more than 1,000 new people surpassing the one-million-follower mark on social media each month, and over ...
Subscriber Episode
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7:37
Daily Dose (Bonus) | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy | Subscriber-only
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives mark...
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Season 1
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Episode 10
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6:57
Follow the Feeling: Brand Building | Chapter 2 | 3 Things to Know, 3 Things to Do, 3 Things to Share
What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy World." Learn how Nobel laureates Daniel Kahn...
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Season 1
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Episode 9
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10:09
Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share
Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a Noisy World" into a practical preview for inspira...
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Season 1
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Episode 8
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9:54
Follow the Feeling: Brand Building | Preface and Introduction | 3 Things to Know, 3 Things to Do, 3 Things to Share
We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction. In this episode, we unpack: Surprising research from Bil...
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Season 1
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Episode 7
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17:22
Daily Dose | Careers vs. Cuddling | Future of Work and Personal Brand Building
Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date. Hear how the creator ...
Subscriber Episode
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Season 1
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Episode 6
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3:12
Daily Dose (Bonus) | Careers vs. Cuddling | Future of Work and Personal Brand Building | Subscriber-only
Why are careers winning over cuddling? In this episode, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date. Hear how the creator economy and longevity mindset ...
Subscriber Episode
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Season 1
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Episode 6
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13:20
Follow the Feeling: Brand Building | 3x3 Book Review | 3 Things to Know, 3 Things to Do, 3 Things to Share
How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others. We do the heavy lifting of breaking down the book so you don't have to...
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Season 1
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Episode 5
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13:56
Daily Dose (Bonus) | Building a Cult Brand | Lessons from Duolingo, Peloton, Liquid Death, and the NBA | Subscriber-only
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community.From sonic brandin...
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Season 1
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Episode 4
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4:02
Workbook (Bonus) | Community & Feelings | Page 18 | Brand Checkup | Audio Lesson | Subscriber-only Bonus
In this episode, we roll up our sleeves and dive into Page 18 of the Follow the Feeling Workbook—where the real work begins. This chapter marks the start of the “Community & Feeling” section, the emotional foundation of the LAVEC f...
Subscriber Episode
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Season 1
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Episode 3
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6:27
Workbook (Bonus) | Community & Feelings | Page 15-17 | Overview | Audio Lesson | Subscriber-only
In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview. Think of it as your brand’s emotional cheat sheet: a fast, practical guide to understanding why...
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Season 1
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Episode 2
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10:41
Follow the Feeling: Brand Building | Podcast and Book Preview
In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World." You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a c...
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Season 1
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Episode 1
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10:42