Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Follow the Feeling: Brand Builder
Daily Dose | Careers vs. Cuddling | Future of Work and Personal Brand Building
Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date.
Hear how the creator economy and longevity mindset are shaping the future of work, increasing the economic value of personal brands.
Get a sneak peek at the ACE method for personal transformation, inspired by Arthur Ashe.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
