Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Follow the Feeling: Brand Builder
Follow the Feeling: Brand Building | 3x3 Book Review | 3 Things to Know, 3 Things to Do, 3 Things to Share
How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others.
We do the heavy lifting of breaking down the book so you don't have to: listen to learn the top three things to know, top three things to do, top three things to share with others.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
