Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Follow the Feeling: Brand Builder
Workbook (Bonus) | Community & Feelings | Page 18 | Brand Checkup | Audio Lesson | Subscriber-only Bonus
In this episode, we roll up our sleeves and dive into Page 18 of the Follow the Feeling Workbook—where the real work begins. This chapter marks the start of the “Community & Feeling” section, the emotional foundation of the LAVEC framework.
You’ll explore the Brand Checkup, a powerful self-assessment tool that helps you evaluate your brand’s strength across seven essential factors: core community identification, emotional connection, community bond, brand personality, community interactions, advocacy, and the depth of your emotional resonance.
Whether you're a solo creator or a growing brand, this episode is your practical guide to building a brand people don’t just buy—they believe in.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
