Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Follow the Feeling: Brand Builder
Daily Dose (Bonus) | Careers vs. Cuddling | Future of Work and Personal Brand Building | Subscriber-only
Why are careers winning over cuddling? In this episode, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date.
Hear how the creator economy and longevity mindset are shaping the future of work, increasing the economic value of personal brands.
Get a sneak peek at the ACE method for personal transformation, inspired by Arthur Ashe.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
