Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Follow the Feeling: Brand Builder
Workbook (Bonus) | Community & Feelings | Page 15-17 | Overview | Audio Lesson | Subscriber-only
In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview.
Think of it as your brand’s emotional cheat sheet: a fast, practical guide to understanding why the most powerful brands don’t just sell products—they build movements.
You’ll learn how to define your shared purpose, create meaningful engagement platforms, and celebrate your community in ways that build loyalty and trust. With examples from Peloton, ELF Beauty, and Red Bull, this episode shows how real-world brands build emotional connection, belonging, and advocacy.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
