Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
Follow the Feeling: Brand Builder
Daily Dose (Bonus) | Building a Cult Brand | Lessons from Duolingo, Peloton, Liquid Death, and the NBA | Subscriber-only
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community.
From sonic branding and unique lingo to rituals, visual identity, and even shared enemies, we break down the patterns that turn customers into superfans.
You’ll hear real-world examples, fresh insights, and a powerful takeaway: building a brand people believe in starts with authenticity, not imitation. Plus, we tease the upcoming 2025 workbook for "Follow the Feeling: Brand Building in a Noisy World."
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
